Making people smile has the power to make their day. For the past 60 years Nutella® has been spreading positivity making every day starting with a smile. And it will keep doing in the future!

A new hyper-sensory fragrance

The new contrasting and hyper-sensory fragrance is wrapped in an ambery structure. It’s a blend of the signature blackcurrant nectar empowered by a velvety floral heart and a sensual vanilla bouquet.

The jewel refillable bottle

Crafted with a unique glass-making savoir-faire the iconic Sì bottle shape is now adorned with an impactful, golden Sì logo embossed in the glass. It’s a powerful statement to invite each woman to say Sì.

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Participate today and stand a chance to win the Nutella® 60Y sweaters

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Choose your special edition!

SMILE

For who spreads smiles one Nutella® spoonful at a time!

CELEBRATE

Have fun with Nutella® and fill every occasion with joy!

I LOVE YOU

Share with your beloved ones a gift full of love and Nutella®!

A special gift with your Nutella purchase

When purchasing two Nutella 60th anniversary Travel Edition products, you will receive a Nutella Travel Pillow for free, exclusively for Red By Dufry members.*

*Terms & Conditions & Privacy Policy apply; while stocks last.

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